Nikki

Nikki Smith Designs is a Dallas-based waterproof jewelry label recognized for its modern, minimalist aesthetic and dedication to long-lasting, affordable accessories. Launched in 2016 by Nikki Smith, the brand was inspired by her desire to create fashionable, tarnish-free pieces that could transition seamlessly from day to night. Leveraging her experience in the fashion industry, Nikki began crafting and selling her jewelry at local pop-up markets, where the collection quickly gained a loyal following. Today, Nikki Smith Designs features an expansive selection of contemporary pieces, from dainty necklaces and versatile stacking rings to timeless earrings and their popular waterproof jewelry line. Made with premium materials such as stainless steel and gold-filled metals, each design is thoughtfully created to endure daily wear—resisting moisture, sweat, and fading—while maintaining a polished, stylish look.